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Post by account_disabled on Dec 4, 2023 6:09:19 GMT
Publication date :March 15, 2019 Flipboard Reddit Pinterest WhatsApp E-mail Recent cases of resale or exchange of data between digital giants have made us aware that the most valuable asset of many companies today is built on the collection and exploitation of our data. From this awareness naturally arises the question of the value of our data and their possible resale… A column by Yves Benchimol, President of WeWard Personal data has Country Email List become a sensitive subject, particularly following the Cambridge Analytica affair which sparked numerous controversies around data processing. Today, the consumer has become the focal point of data collection and use. Giants like Google or Facebook dominate the targeted advertising market and rake in billions of dollars, in particular thanks to the emergence of so-called “ Big Data ” technologies. Data has become the strategic asset of Web giants . We agree to share it free of charge, in exchange for a free service.
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