Post by account_disabled on Dec 4, 2023 6:07:57 GMT
With the proliferation of digital channels, capturing the customer's attention is becoming more and more difficult. The shared belief in the economic merits of the law of “large numbers” ( the more I ask, the more likely I am to make purchases ) inevitably leads to an unsatisfactory experience for the customer. Consumers, who have become more suspicious, are gradually questioning the use of their data.
Even today, reductions, attractive rebates and gifts promised by brands tend to allay the concerns of certain customers. But this will only last as long as players who know Buy Bulk SMS Service how to perfectly master the operational use of data emerge (Amazon for example). It is therefore urgent for companies to consider that a truly customer-centric approach is the only way to salvation in an ultra-competitive world. We must establish a real bilateral commitment between the customer and the company: the consumer only communicates his data on the condition of receiving an offer corresponding to his real needs and preferences.
A hybridization between humans and AI Currently, very few companies manage to offer an individualized approach to customers. If everyone masters the art of recommendations, other factors can influence the act of purchasing: time, price, channels, weather, mood, environment, exposure to stimuli, etc. This hyperpersonalization forces companies to consider the customer as a singular entity and not as a segment and therefore to rethink their organization and abandon exclusively human control.
Even today, reductions, attractive rebates and gifts promised by brands tend to allay the concerns of certain customers. But this will only last as long as players who know Buy Bulk SMS Service how to perfectly master the operational use of data emerge (Amazon for example). It is therefore urgent for companies to consider that a truly customer-centric approach is the only way to salvation in an ultra-competitive world. We must establish a real bilateral commitment between the customer and the company: the consumer only communicates his data on the condition of receiving an offer corresponding to his real needs and preferences.
A hybridization between humans and AI Currently, very few companies manage to offer an individualized approach to customers. If everyone masters the art of recommendations, other factors can influence the act of purchasing: time, price, channels, weather, mood, environment, exposure to stimuli, etc. This hyperpersonalization forces companies to consider the customer as a singular entity and not as a segment and therefore to rethink their organization and abandon exclusively human control.