Post by account_disabled on Nov 23, 2023 9:18:32 GMT
What do these generations expect from brands? An experience like no other. We are increasingly demanding and looking for brands that speak to our values, and that deliver products and services that we identify with. For our generations (yes, I’m included in that), it is no longer enough for the C Level Executive Email Lists product to meet a need. We need to know that that brand speaks to our values.
Generation Twitch encompasses Generation Z and the most influenced, millennials, in addition to Generation Alpha (post-2012). Platforms like TikTok, Twitter, Reddit, and Twitch are where they are concentrated. For brands, targeting this audience is necessary, as the earnings of the 2.5 billion people who make up Gen Z are expected to increase fivefold to reach $33 trillion by 2030, according to the Twitch study.
The research also mapped current behaviors that eventually disappear as “Generation Twitch” emerges. Adam Harris, global head of the brand partnership studio at Twitch, says Generation Twitch was created in an age of information overload, where the authenticity of that information can be constantly questioned. So much so that we have never seen so much fake news and deep fakes as in the current years.
Therefore, this generation will seek authentic experiences. This means that this audience wants to be intimate with experiences where they are not polite, but which are, in fact, real.
For these generations, the meaning of our existence is in being human, where we can expose who we are without fear of judgment. And how can brands meet this demanding audience that we have become?
How can brands connect with these generations?
Each generation has its particularities despite the similarities they share. Therefore, it is important to know how to communicate with all of them at the same time. It’s a big challenge for brands, as they need to talk to these audiences in a way that everyone understands perfectly.
At this point, the context of what brands want to communicate is also very important, as each generation may understand it differently from the other.
If a brand uses symbols that are placed in the wrong context, it can end up taking on an unintended meaning and have negative consequences. The real meaning may be lost between generations as the symbol takes on meaning.
Generation Twitch encompasses Generation Z and the most influenced, millennials, in addition to Generation Alpha (post-2012). Platforms like TikTok, Twitter, Reddit, and Twitch are where they are concentrated. For brands, targeting this audience is necessary, as the earnings of the 2.5 billion people who make up Gen Z are expected to increase fivefold to reach $33 trillion by 2030, according to the Twitch study.
The research also mapped current behaviors that eventually disappear as “Generation Twitch” emerges. Adam Harris, global head of the brand partnership studio at Twitch, says Generation Twitch was created in an age of information overload, where the authenticity of that information can be constantly questioned. So much so that we have never seen so much fake news and deep fakes as in the current years.
Therefore, this generation will seek authentic experiences. This means that this audience wants to be intimate with experiences where they are not polite, but which are, in fact, real.
For these generations, the meaning of our existence is in being human, where we can expose who we are without fear of judgment. And how can brands meet this demanding audience that we have become?
How can brands connect with these generations?
Each generation has its particularities despite the similarities they share. Therefore, it is important to know how to communicate with all of them at the same time. It’s a big challenge for brands, as they need to talk to these audiences in a way that everyone understands perfectly.
At this point, the context of what brands want to communicate is also very important, as each generation may understand it differently from the other.
If a brand uses symbols that are placed in the wrong context, it can end up taking on an unintended meaning and have negative consequences. The real meaning may be lost between generations as the symbol takes on meaning.