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Post by account_disabled on Nov 23, 2023 5:40:47 GMT
If you are not an expert in online advertising, perhaps you are wondering what Google Ads is (formerly Google AdWords for the nostalgic). Google Ads is an online advertising platform offered by Google that allows companies to create and publish advertisements on Google and on websites affiliated with its advertising network. But how does Google Ads work? The platform is based on a real-time online auction system , meaning Country Email List companies create advertisements and select the keywords or interests of users to whom they want to show the ads. This means that when a user performs a search on Google or visits a website affiliated with the Google advertising network, the Google Ads system selects the most relevant ads for that user and shows them on the search results page or on the page website visited. buy flowers online Google Ads has always been considered, in the digital marketing landscape, one of the most effective tools for building an informed demand strategy. Inbound Marketing , in fact, and its most recent developments, has provided us with an effective model for designing an ideal customer journey for the target user. This life cycle starts from latent demand, passes through various nuances of conscious demand ( search intent ), to arrive at the most profitable phases in business terms, i.e. those relating to retention and referral campaigns. Google Ads: offers This reinforces an idea that has become increasingly consolidated in the world of advertising on Google Ads: campaigns must be designed outside the platform, starting from objectives and structure based on the budget available .
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