Post by habiba123820 on Oct 31, 2024 10:02:20 GMT
That's the number of emails sent and received in 2022, according to Statista. Studies also predict a continued increase in email exchanges. If forecasts are to be believed, the sending and receiving of emails will exceed 376 billion in 2025.
This growing communication channel is therefore a powerful tool. At the heart of an effective marketing strategy, it generates leads, increases the potential of an email campaign, improves the conversion rate of a prospect and reaches a maximum number of customers.
In this regard, there are techniques that allow us to fully analyze the potential of emails. Eye tracking, for example, is very effective in this area. This science, which wordpress web design agency studies eye movements, affirms that email signatures are of capital importance.
Is this the solution to optimize the impact of your emails and boost your business?
Eye tracking doesn't lie
Eye tracking is an integral part of growth hacking techniques that boost business performance.
Let's explain.
Eye tracking evaluates the eye's path by measuring the points and the time of fixation of the gaze , in real time.
The data makes it possible to draw up a heat map composed of both hot and cold zones. The places that attract the Internet user's eye are thus represented by the hot zones . The cold zones , for their part, are the least viewed areas .
Used in both traditional and digital marketing, eye tracking is particularly useful in product marketing, which focuses on identifying needs and behaviors before marketing a product or service.
If we take the example of a website, eye tracking allows you to identify the areas where you should place the most strategic content . This allows you to target key locations to attract your customers .
As you will have understood, this science is useful for improving the user experience and strengthening the conversion rate of a prospect.
For your emails, eye tracking gives you the ability to optimize the message as well as your signature .
It will allow you to adjust your strategy to increase your impact : Ergonomics, location of calls-to-action, or even the positioning of visuals on the content of your email signature.
Discover the power of email signatures in Signitic's white paper:
What are the benefits and impact of an email signature and banner?
What are the preferred types of signature (study based on eye tracking)
Tips for optimizing this new communication channel
Download the Signitic white paper by clicking on the link below.
This growing communication channel is therefore a powerful tool. At the heart of an effective marketing strategy, it generates leads, increases the potential of an email campaign, improves the conversion rate of a prospect and reaches a maximum number of customers.
In this regard, there are techniques that allow us to fully analyze the potential of emails. Eye tracking, for example, is very effective in this area. This science, which wordpress web design agency studies eye movements, affirms that email signatures are of capital importance.
Is this the solution to optimize the impact of your emails and boost your business?
Eye tracking doesn't lie
Eye tracking is an integral part of growth hacking techniques that boost business performance.
Let's explain.
Eye tracking evaluates the eye's path by measuring the points and the time of fixation of the gaze , in real time.
The data makes it possible to draw up a heat map composed of both hot and cold zones. The places that attract the Internet user's eye are thus represented by the hot zones . The cold zones , for their part, are the least viewed areas .
Used in both traditional and digital marketing, eye tracking is particularly useful in product marketing, which focuses on identifying needs and behaviors before marketing a product or service.
If we take the example of a website, eye tracking allows you to identify the areas where you should place the most strategic content . This allows you to target key locations to attract your customers .
As you will have understood, this science is useful for improving the user experience and strengthening the conversion rate of a prospect.
For your emails, eye tracking gives you the ability to optimize the message as well as your signature .
It will allow you to adjust your strategy to increase your impact : Ergonomics, location of calls-to-action, or even the positioning of visuals on the content of your email signature.
Discover the power of email signatures in Signitic's white paper:
What are the benefits and impact of an email signature and banner?
What are the preferred types of signature (study based on eye tracking)
Tips for optimizing this new communication channel
Download the Signitic white paper by clicking on the link below.